I’m a creative director, creative marketer and team leader based in Los Angeles, with over 14 years of experience working with some incredible brands like Adidas, Alo, Puma, Bumble, Purple, and The Bouqs Co.

Along the way, I’ve developed a passion for storytelling, team development, and staying curious in everything I do.

How I approach my work

I’m a creative with a unique mix of experiences — having worked both on brand creative and marketing teams as well as in production. This blend gives me the ability to balance big-picture vision with the practical execution that gets things done.

I’m all about finding the “why” behind every creative choice, ensuring each brief is not only answered, but elevated. Plus, my detail-oriented producer’s mindset means no idea is too big to bring to life.

What I bring to companies

  • Strong Creative Leadership
    My teams love me because I’m a true collaborator and mentor

  • Thoughtful Team Building
    I believe in creating environments were creativity thrives and people feel supported

  • Business-Driven Strategic Thinking
    I always align creative vision with business goals

  • A Process & Deadline-Driven Approach
    I believe that creativity and efficiency go hand-in-hand

  • Strong Cross-Functional Collaboration Skills
    I work seamlessly with every department to ensure the vision stays consistent and impactful

Experience

  • Creative lead for Purple brand. Built a strong team of designers, copywriters, and project managers. Improved my team’s on-time project delivery from 10% to 95%. Launched new brand campaign Sleep Better, Live Purple and created the elevated look & feel and tone of voice that brought the brand from a DTC company to a luxury wellness brand.

  • Manged creative for brand. Working to build a cohesive & on-brand omni-channel experience for our customers. I partner cross-functionally to improve the customer journey at every step, and to optimize the creative team’s efficiency and improve the quality of our deliverables.

  • Owned design and copy for the Subscriptions business unit. Updated and elevated the look & feel, and tone of voice across all BU marketing and communications: site, email, social, and paid digital. Developed a new concept for product photography that inspires our customer.

  • Managing a team of designers, I oversaw the concept, creation and execution of all brand assets — print and digital — serving the needs of all brand channels, including: marketing, digital, ecom, retail, and product design teams. Working adaptively in a fast-paced environment, I manage timelines and priorities and develop new design solutions while maintaining brand standards.

  • Clients: Puma, The Bouqs Co., Flowfushi, Niraxx Wearables, Fearless Restaurants

  • Content and concept creation for the launch of the adidas All Day app. Utilitzed marketing strategy to create marketing and in-app content that supported global brand stories, key product launches and engaged our target consumer. Managed agency relationships; briefing, creation of digital, video, and print marketing and app content, event design, and video.

  • Design and marketing strategy to support a line of apps & wearable products. Created communications for retail partners, designed graphics for grassroots events, and worked with BU leadership to develop content for internal and external marketing strategy.

  • Clients: Benjamin Moore, Chase, Gore-Tex