I’m a Creative & Art Director with 15 years of experience across global organizations and high-growth brands. I lead ideas from concept through production with a strong visual point of view and a grounded understanding of how great brands grow.

I pair strong creative instincts with business-minded thinking across campaigns, content, experiential, and retail.

How I approach my work

I start with the brand: its history, its position in the market, and its target audience. From there, I shape creative that feels distinct, intentional, and aligned with where the brand is going.

I believe strong creative requires both perspective and discipline. Ideas should feel ambitious and culturally aware, but they also need structure — clear systems, thoughtful production, and an understanding of how the work will live across channels.

I stay close to the process from early concepting through execution, making compelling creative, while ensuring the work is built to perform.

What I bring to companies

  • Creative Authority
    Clear creative direction with a distinct point of view across every touchpoint

  • Integrated Campaign Thinking
    Cohesive ideas designed to translate seamlessly across digital, retail, and experiential

  • Business-Driven Creative Strategy
    Concepts that perform and look good

  • Production Expertise
    Hands-on creative direction and production leadership from concept through edit

  • Team Development
    Creative teams built on trust, accountability, and high standards — with care for the team and the work

See My Work

Experience

  • Led brand evolution from DTC disruptor to elevated wellness brand, refining creative direction across campaigns and channels.

    • Launched Sleep Better, Live Purple, delivering a 50% increase in TV ROI

    • Directed omni-channel campaigns across TV, digital, retail, and paid

  • Reimagined the brand’s visual identity, updating its visual language across campaigns and marketing.

    • Developed the company’s first comprehensive brand book to align internal teams and external partners

    • Restructured photoshoot strategy to maximize asset capture and extend campaign lifespan

  • Established the first creative direction for Subscriptions, transforming a previously undefined channel into a distinct extension of the brand.

    • Introduced a photography direction that reinforced premium positioning and product storytelling

    • Concepted and launched the Self Care Month campaign spanning TikTok, Instagram, email, and Spotify

  • Shaped graphic design across digital, retail, and experiential channels during rapid brand expansion.

    • Introduced a new studio photography direction, shifting the site toward a more dynamic, movement-forward look

    • Designed new homepage hero framework that enabled stronger product storytelling

  • Clients: Puma, The Bouqs Co., Flowfushi, Niraxx Wearables, Fearless Restaurants

  • Creative development for the adidas All Day app and its marketing, translating global brand stories into in-app and marketing content.

    • Art directed photo and video shoots supporting in-app challenges and campaign extensions

    • Partnered across marketing, product, and adjacent teams to adapt global brand initiatives for the app

  • Design and marketing strategy to support a line of apps & wearable products. Created communications for retail partners, designed graphics for grassroots events, and worked with BU leadership to develop content for internal and external marketing strategy.

  • Clients: Benjamin Moore, Chase, Gore-Tex