I’m a creative leader with 15 years of experience building bold, cohesive brand stories across campaigns, content, experiential, and retail.
I’ve worked within global organizations and high-growth brands, leading ideas from concept through production with a strong visual point of view and a grounded understanding of how great brands grow.
How I approach my work
I start with the clarity. Defining the problem, the audience, and the role creative needs to play. From there, I shape ideas that are distinct, intentional, and grounded in business needs.
Compelling creative should feel ambitious and culturally aware, but also needs structure — clear brand systems, thoughtful production, and an understanding of how the work will live across channels.
I stay close to projects from concept through delivery, ensuring beautiful work that is built to perform.
What I bring to companies
Creative Authority
Clear creative direction & distinct point of view across every touchpointOmnichannel Campaign Thinking
Concepts designed to translate seamlessly across digital, retail, and experientialBusiness-Driven Creative Strategy
Creative that performs and looks goodProduction Expertise
Hands-on creative direction & production leadership from concept through editTeam Development
Creative teams built on trust, accountability, and high standards
THE
HIGHLIGHT
REEL
Brand Whisperer
I evolve brands without losing what makes them them.
The Receipt: Repositioned Purple from DTC disruptor to elevated wellness brand
Looks Good, Works Harder
I make creative decisions that drive business, and don’t just make a good mood board.
The Receipt: The Sleep Better, Live Purple campaign lifted TV ROI by 50%
The (Boring) Magic
Nobody brags about ops, but it’s why the work actually ships.
The Receipt: Took on-time delivery from 10 to 95% at Purple
EXPERIENCE
PURPLE
CREATIVE DIRECTOR
Led brand evolution from DTC disruptor to elevated wellness brand, refining creative direction across campaigns and channels.
Launched Sleep Better, Live Purple, delivering a 50% increase in TV ROI
Directed omnichannel campaigns across TV, digital, retail and paid media
THE BOUQS CO.
SENIOR ART DIRECTOR, BRAND CREATIVE
Reimagined the brand’s visual identity, updating its visual language across campaigns and marketing.
Developed the company’s first comprehensive brand book to align internal teams and external partners
Restructured photoshoot strategy to maximize asset capture and extend campaign lifespan
THE BOUQS CO.
ART DIRECTOR, SUBSCRIPTIONS
Established the first creative direction for Subscriptions, transforming a previously undefined channel into a distinct extension of the brand.
Introduced a photography direction that reinforced premium position & product storytelling
Concepted and launched the Self Care Month campaign spanning Tiktok, Instagram, email, and Spotify
ALO
ART DIRECTOR
Shaped graphic design across digital, retail, and experiential channels during rapid brand expansion.
Introduced a new studio photography direction, shifting the site toward a more dynamic, movement-forward look
Designed new homepage hero framework that enabled stronger storytelling
FREELANCE
ART DIRECTION, GRAPHIC DESIGN
Clients: Puma, The Bouqs Co., Flowfushi, Niraxx Wearables, Fearless Restaurants
ADIDAS
MARKETING MANAGER, ADIDAS ALL DAY
Creative development for the All Day app and its marketing, translating global brand stories into in-app and marketing content.
Art directed photo and video shoots supporting in-app challenges and campaign extensions
Partnered across marketing, product, and adjacent teams to adapt global brand initiatives for the app
ADIDAS
ASST. MARKETING MANAGER, WEARABLES
LOCATION 8
ART DIRECTOR & PRODUCER
ARIZONA ATHLETICS
GRAPHIC DESIGNER