I’m a creative director, creative marketer and team leader with over 15 years of experience working with some incredible brands like Adidas, Alo, Puma, Bumble, Purple, and The Bouqs Co.

Along the way, I’ve developed a passion for storytelling, team development, and staying curious in everything I do.

How I approach my work

I’m a creative with a unique mix of experiences — having worked both on brand creative and marketing teams as well as in production. This blend gives me the ability to balance big-picture vision with the practical execution that gets things done.

I’m all about finding the “why” behind every creative choice, ensuring each brief is not only answered, but elevated. Plus, my detail-oriented producer’s mindset means no idea is too big to bring to life.

Recently, I’ve incorporated AI tools into my creative process, always with the goal of enhancing human creativity, not replacing it.

What I bring to companies

  • Strong Creative Leadership
    My teams love me because I’m a true collaborator and mentor

  • Thoughtful Team Building
    I believe in creating environments were creativity thrives and people feel supported

  • Business-Driven Strategic Thinking
    I always align creative vision with
    business goals

  • A Process & Deadline-Driven Approach
    I believe that creativity and efficiency
    go hand-in-hand

  • Highly Cross-Functionally Collaborative
    I work seamlessly with every department
    to ensure the vision stays consistent
    and impactful

  • Curiosity & Adoption of New Tools
    I experiment with AI in copy ideation, storyboarding and imagery to expand creative possibilities & speed up workflows

See My Work

Experience

  • Creative lead for Purple brand. Built a strong team of designers, copywriters, and project managers. Improved my team’s on-time project delivery from 10% to 95%. Launched new brand campaign Sleep Better, Live Purple and created the elevated look & feel and tone of voice that brought the brand from a DTC company to a luxury wellness brand. Explored AI tools to support campaign development. From headline ideation to generative imagery, I integrated them thoughtfully into the creative process.

  • Manged creative for brand. Built a cohesive & on-brand omni-channel experience for our customers. Partnered cross-functionally to improve the customer journey at every step, and to optimize the creative team’s efficiency, and improve the quality of deliverables.

  • Owned creative — design and copy — for the subscriptions & B2B business unit. Lead the team in updating and elevating the look & feel and tone of voice across all BU marketing: site, email, social, and paid digital. Developed a new concept for product photography that highlights product and inspires the customer.

  • Managed a team of designers, oversaw the concept, creation, and execution of all brand assets — print and digital — to serve the needs of all brand channels, including: marketing, organic social, paid digital, ecom, retail, and product design teams. Worked adaptively in a fast-paced environment, managed timelines and priorities and developed new design solutions while maintaining brand standards.

  • Clients: Puma, The Bouqs Co., Flowfushi, Niraxx Wearables, Fearless Restaurants

  • Content and concept creation for the launch of the adidas All Day app. Utilitzed marketing strategy to create marketing and in-app content that supported global brand stories, key product launches, and engaged our target consumer. Managed agency relationships; briefing, creation of digital, video, and print marketing and app content, event design, and video.

  • Design and marketing strategy to support a line of apps & wearable products. Created communications for retail partners, designed graphics for grassroots events, and worked with BU leadership to develop content for internal and external marketing strategy.

  • Clients: Benjamin Moore, Chase, Gore-Tex