ALL DAY LAUNCH
Creative Direction
Photo + Video: Rob Chamorro
Production: We Are Social
Adidas
The Brief
Capture content for the app team to test their build and for the marketing team to explore how photography will work across channels.
The Direction
Authentic, confident, and fun. Content that inspires her without feeling out of reach
Real spaces with gritty texture as the backdrop
Real workouts, capture with great lighting and dynamic depth of field
Look for authentic in-between moments
The Result
The team loved the work. What started as test became the face of the Adidas All Day app, with the photography and video from this shoot used for the launch, marketing, and internal sell-in across Adidas.
