SITE PHOTOGRAPHY
Concept
Creative Direction
Photographer: Blake Sinclair
ALO
The Opportunity
Alo’s site photography was stale — stuck with a wholesale-first look that had been developed at the launch of the brand. I identified the opportunity to update the site photography, then developed, and sold in a new approach.
My Approach
Developed a new, dynamic photography style that elevates Alo’s product and enabled photography to be used across marketing channels. Created an approach that allows for consistency across the site with both new and old products. Work within existing budgets and timelines.
