VALENTINE’S DAY CAMPAIGN
Creative Direction
Concept
Creative Strategy
Photographer: Elli Lauren
Producer: Jonathan Cana
Florist: Once Upon A Flower
Art Director: Christina Foster
Graphic Designer: Kimberly Long
Copywriter: Ilana Winter
The Bouqs Co.
The Opportunity
The Bouqs Co.’s photography had aged out. Busy sets, buried product, a look that felt like Pinterest circa 2010. The brand was also in the middle of a refresh: a new font had been selected, but the broader visual system was still taking shape. So, heading into Valentine’s Day (one of the brand’s biggest seasons) I was tasked with resetting the photography direction for the brand.
The Direction
Clean vignettes, simple, considered styling, the flowers as the undeniable star
A modern aesthetic that could grow with the brand
Multiple Bouqs captured in the same vignette, giving the team a deep library of images for late-season sellouts
The Result
Fresh, modern photography that allows for stronger, product-focused design across brand channels, and a shoot structure built to work harder even during the busiest seasons.
