VALENTINE’S DAY CAMPAIGN
Creative Direction
Concept
Creative Strategy
Photographer: Elli Lauren
The Bouqs Co.
The Opportunity
The Bouqs Co.’s photography had aged out. Busy sets, buried product, a look that felt like Pinterest circa 2010. Heading into Valentine’s Day, one of the brand’s biggest seasons, I was tasked with resetting the creative direction for the brand.
The Direction
Clean vignettes, simple, considered styling, the flowers as the undeniable star
A modern, aesthetic that could grow with the brand
Multiple Bouqs captured in the same vignette, giving the team a deep library of images for late-season sellouts
The Result
Fresh, modern photography that allows for stronger, product-focused design across brand channels, and a shoot structure built to work harder even during the busiest seasons.
