PILLOWS
Creative Direction
Agency: Big Day
Purple
The Brief
Three new pillows launching, one week out, minimal budget. Capture lifestyle and product photography that could hold its own alongside work produced with more time and budget.
The Direction
Keep the set intentionally minimal, letting clean styling carry the look and feel
Use lighting to add warmth and dimension to inherently static subject matter
Capture moments of joy and personality in a category that rarely has either
The Result
Photography that felt cohesive with the broader Purple brand, used across ads, email, site, and in-store signage, delivered on a tight timeline and under serious budgetary constraints
