SLEEP BETTER, LIVE PURPLE

The Ask
Create a commercial and capture photography that launches the new brand campaign Sleep Better, Live Purple and establishes a new, elevated look and feel for the brand.

The Campaign
Living Purple is more than a good night’s sleep — it’s a feeling. It’s living life with an optimistic spirit and infectious energy. It’s a feeling that’s shared and passed along to others, gaining momentum along the way. Because when you feel good, you make others feel good.

The focus of Sleep Better, Live Purple is not sleep — the focus is people embracing life in ways that showcase the dynamic joy of living because of Purple sleep.

The Results
We increased TV ROI over the previous brand campaign, and qualitative results showed Sleep Better, Live Purple was most compelling TV campaign for the brand in 4 years.